This estimate gets to the guts of all that makes Porsche what it really is. As as an organization a brand so when an automotive producer. It's been our guiding star - for more than 65 years. And all of the values that characterise our work as well as our vehicles are covered by it. It's no wonder, therefore, that no-one can describe this better than the individual who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.
Initially, I could not locate the auto I'd been dreaming of: a small, lightweight sports car that uses energy efficiently and looked around. Therefore I made the decision to build it myself.
Ferry Porsche
His dream of an ideal sports car has always driven us - . And we get nearer daily, to realizing it. With every version, every development and every theory. Along the way, we follow an agenda, an ideal that unites us all. We refer to it just as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we've strived to translate functionality in the most sensible manner possible - into rate - and success. It is no longer all about horsepower, but more thoughts per horsepower. We call it "Intelligent Performance".
Porsche is a unique firm with powerful ideals. Our values and doctrines permeate through everything we do to make sure that people consistently stay true to our principles. As a result, despite what others might do, we at Porsche seek to stretch limits and are committed to consistent improvement.
On the basis of the principle of attaining maximum output from minimum input, this race-inspired doctrine is built-in to every one of our cars and each since day one. Because the 356 Nr. 1 was constructed.
Where this confidence comes from? The answer is simple. We never forget who we are.
Did Porsche Sports Cars become design icons? Because they were successful? Because people found them "appealing"? However, the thing that is really impressive was the harmony of the design theory, by which layout follows function.
A Porsche is instantly recognisable. This is thanks to contours and the distinctive design idiom: the roofline, the wings that are higher compared to the bonnet, the powerful shoulders. Characteristics that every Porsche model has picked up on and reinterpreted for nature and a unique age - for more than 60 years.
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